For my readers’ convenience I include the infographic from their website below this article.
But worse might be the Smartphone addiction. Because we have it with us all the time. And it is difficult not to react to all the tweets and updates from your friends and circles. Reports say that some are even leave the phone on at night not to miss anything. Read the rest of this entry »
Michel Ruggaber (@miruggaber) pointed me to a useful article discussing Social Media sites for business: Top 10 Social Networking Sites For Business (Social Networking Marketing Stress Relief)
I don’t necessarily agree with the entire list but do agree with the top five. I am quoting the top five from the article (my remarks in Italics):
In case you don’t know it, without attracting too much publicity, LinkedIn has updated their privacy conditions.
Without any action from your side, LinkedIn is now permitted to use your name and picture in any of their advertisements. The network now allows advertisers to use pictures and names of other users in their network of connections who have recommended or followed that brand.
In many previous postings I have been pondering on the importance of Social Media for business and how it will change our cooperation. Today I would like to discuss our dependence on such technologies:
I still remember the days in the mid-80′s when email addresses were written with exclamation marks and you had to know the path through the servers for the mail to arrive. E-mail was a “nice to have” gadget and nobody entrusted important information to it. All the “real” company and external information came per paper mail.
These days passed more quickly than I anticipated. It was in the late 90′s when a pharmaceutical company in my town had to send the employees home after an email outage. It had taken a mere 10 years for email to become an indispensable business tool.
If Facebook or Twitter would be down today there might not be a big stir in the business community except for the guys from the marketing department but in a few years a Social Media outage could very well bring business to a grinding halt.
Certainly if a blog site would go down we would feel the pain. Maybe not immediately but after a day or two. A Twitter outage could very well lead to more severe withdrawal symptoms. Read the rest of this entry »
Corey Eridon has some advice on mistakes to avoid and she warns not to be sloppy about Social Media. She writes in her blog on hubspot.com:
“What makes the following social media mistakes particularly sloppy is that they cost little time and no money to fix, have tremendous returns, and as such are huge misses to your overall social media strategy. Stop being sloppy, and make sure you’re not making any of these 10 social media mistakes (+1 for good luck).” Read the rest of this entry »
He mentions some of the better free applications out there. Quoted from the posting:
“Note — I’ve purposely left out custom development apps, e-commerce apps and coupon/contest apps. Those will have to wait for their own posts. Read the rest of this entry »
Ethority created a rather beautiful graphic called “Social Media Prisma“– now available in its version 3.0. It unfolds the different categories of social media and shows some of the actual products in the different sections.
I think a classification like they provide will be helpful when discussing Social Media–especially in the German speaking part of this planet where people need to define a new paradigm before they will discuss it or embark on it.
Since the field of Social Media is expanding into new areas it is difficult or impossible to come up with a clear definition. If one provides such a definition one will have to revise it in regular intervals. An operational definition like the one provided in the infograph below is useful to introduce the field to industry.
Social Media Prism by ethority.de (click to magnify--and then click again to magnify further)
Companies use social media as marketing tools. But who wants to measure their success, needs management and monitoring tools.
Many companies have begun to use Social Media. They serve not only as an internal communication platform, but also as marketing, advertising and sales tools. According to the U.S. consulting and market research group Altimeter Group in 2014, about 90 percent of all businesses in North America and Western Europe will use tools or software suites for managing social media activities and success control (monitoring).
Astrid Næsgård is 79 years and is familiar with the Internet as a communication channel. To the left SINTEF researcher Kristine Holbø. (Photo: Thor Nielsen). From: http://www.forskning.no/artikler/2011/september/297432
“Facebook founder Mark Zuckerberg probably never had this in mind when he came up with the phenomenally popular social network, but researchers are developing a type of “Facebook Light” for the elderly and people who have dementia. This approach will provide these individuals with a new way to maintain social contact and a better quality of life. Read the rest of this entry »
The Maze of Social Media (picture from the article)
“Social media has become an integral part of modern society.
There are general social networks with user bases larger than the population of most countries.
There are niche sites for virtually every special interest out there.
There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends.
It seems there are social solutions to just about every need.”
In this article, Cameron Chapman reviews the history and evolution of social media from its humble beginnings to the present day. Read the rest of this entry »
Recently a good friend and business colleague of mine passed away following a heart attack. Help came for him too late.
He was only in his 40′s. We were all very saddened by his sudden death having lost a close friend and colleague.
To my big dismay his profile is still on LinkedIn.com. I had written several times to the company but his profile is still alive.
This made me think that we have no accepted procedures to deal with social media profiles, email accounts etc. when someone dies. It should become a simple, secure and (for relatives and friends) easy to follow chain of steps to either delete accounts or mark them as memorialized.
Since I was sure that I would not be the first to stumble upon this issue I spent a few hours on researching the subject. There are quite a number of memorial sites (virtual cemeteries) where people can post obituaries but this does not solve the issue described above. I found some articles discussing the issue. I am enclosing some quotes from these articles. Read the rest of this entry »
Detail from the (large) infograph. Click to see the entire graph.
SearchEngineJournal published a nice infographic on the current growth of Social Media that I would like to share with you.
“Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that <insert social network, platform, app> surely won’t be around in a few years’ time.
“But take a look below at the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general. It’s hard to argue that social media hasn’t changed forever how we interact and connect online. See for yourself: (click image to enlarge)” (Quote from SearchEngineJournal)
You can find some other nice examples of infographics further down in this blog. Which is your favorite infographic out there?
I wrote an article for Experton Group on Social Media in the enterprise. Above the link to the article in German (netzwoche.ch); the English translation of the article is below (as provided by the Experton Group).
Social Media in the Enterprise – Blessing or Curse?
As is often the case with the emergence of new technologies, the first thing you hear about are heated discussions about related concerns. It seems it runs in our blood to first see the risks and lose sight of related opportunities and positive developments. How do things stand with the Web 2.0-based social media that are about to enter the business arena?
Note: Google Translate is reflecting a best effort. The translation might help you to understand the content in your language but is most likely not producing good language.
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Posted by Hellmuth Broda 
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