Ian Dainty recently published an article on EzineArticles.com on Metcalfe’s Law and Marketing. He muses:
If you aren’t using Social Media to its utmost, and posting messages at least once a week, you’re missing out on thousands of potential clients. And the more messages you post, the more your network, and their network, gets to know you and believe you and trust you, because they see you know what you are talking about.
Metcalfe’s Law claims the potential value of a communications network increases exponentially with its size.
Specifically, it proposes that for a network with ‘n’ endpoints (think of these as devices, or people), the inherent usefulness of this network is on the order of ‘n’ times ‘n’ or n2. Read the rest of this entry »