The shadows of your mistakes will follow you. Image by Steve-h via Flickr
Social media have made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out?
Many of us did but boy were we wrong! Social media have taken most of the world by storm and if you own a business you definitely need to incorporate social media marketing in to your business plans.
Social media sites such as Facebook, Twitter, blogs and LinkedIn have grown faster than radio or television! Social media has made such a big impact on business more than 70% of companies now have a Facebook page. Read the rest of this entry »
Ian Dainty recently published an article on EzineArticles.com on Metcalfe’s Law and Marketing. He muses:
Mr Metcalfe (Photo credit: DanieVDM)
If you aren’t using Social Media to its utmost, and posting messages at least once a week, you’re missing out on thousands of potential clients. And the more messages you post, the more your network, and their network, gets to know you and believe you and trust you, because they see you know what you are talking about.
Metcalfe’s Law claims the potential value of a communications network increases exponentially with its size.
Specifically, it proposes that for a network with ‘n’ endpoints (think of these as devices, or people), the inherent usefulness of this network is on the order of ‘n’ times ‘n’ or n2. Read the rest of this entry »
Michel Ruggaber (@miruggaber) pointed me to a useful article discussing Social Media sites for business: Top 10 Social Networking Sites For Business (Social Networking Marketing Stress Relief)
I don’t necessarily agree with the entire list but do agree with the top five. I am quoting the top five from the article (my remarks in Italics):
In case you don’t know it, without attracting too much publicity, LinkedIn has updated their privacy conditions.
Without any action from your side, LinkedIn is now permitted to use your name and picture in any of their advertisements. The network now allows advertisers to use pictures and names of other users in their network of connections who have recommended or followed that brand.
Corey Eridon has some advice on mistakes to avoid and she warns not to be sloppy about Social Media. She writes in her blog on hubspot.com:
“What makes the following social media mistakes particularly sloppy is that they cost little time and no money to fix, have tremendous returns, and as such are huge misses to your overall social media strategy. Stop being sloppy, and make sure you’re not making any of these 10 social media mistakes (+1 for good luck).” Read the rest of this entry »
The Maze of Social Media (picture from the article)
“Social media has become an integral part of modern society.
There are general social networks with user bases larger than the population of most countries.
There are niche sites for virtually every special interest out there.
There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends.
It seems there are social solutions to just about every need.”
In this article, Cameron Chapman reviews the history and evolution of social media from its humble beginnings to the present day. Read the rest of this entry »
Recently a good friend and business colleague of mine passed away following a heart attack. Help came for him too late.
He was only in his 40′s. We were all very saddened by his sudden death having lost a close friend and colleague.
To my big dismay his profile is still on LinkedIn.com. I had written several times to the company but his profile is still alive.
This made me think that we have no accepted procedures to deal with social media profiles, email accounts etc. when someone dies. It should become a simple, secure and (for relatives and friends) easy to follow chain of steps to either delete accounts or mark them as memorialized.
Since I was sure that I would not be the first to stumble upon this issue I spent a few hours on researching the subject. There are quite a number of memorial sites (virtual cemeteries) where people can post obituaries but this does not solve the issue described above. I found some articles discussing the issue. I am enclosing some quotes from these articles. Read the rest of this entry »
I wrote an article for Experton Group on Social Media in the enterprise. Above the link to the article in German (netzwoche.ch); the English translation of the article is below (as provided by the Experton Group).
Social Media in the Enterprise – Blessing or Curse?
As is often the case with the emergence of new technologies, the first thing you hear about are heated discussions about related concerns. It seems it runs in our blood to first see the risks and lose sight of related opportunities and positive developments. How do things stand with the Web 2.0-based social media that are about to enter the business arena?
Note: Google Translate is reflecting a best effort. The translation might help you to understand the content in your language but is most likely not producing good language.
Note 2: Clicking a language will in all cases bring you to the homepage. From there (within Google Translate) you can navigate to the other pages or posts in your selected language.
Posted by Hellmuth Broda 
Deutsch
Français
Italiano
Español
Português
