Latest Game Theory: Mixing Work and Play

October 11, 2011

No Video Games

Will the time of "No Gaming Ay Work" be over soon? (Image via Wikipedia)

RT from Tia Carr Williams:

Companies Adopt Gaming Techniques to Motivate Employees – WSJ.com.

From the article:

“Striving to make everyday business tasks more engaging, a growing number of firms, including International Business Machines Corp. and consulting firm Deloitte Touche Tohmatsu Ltd., are incorporating elements of videogames into the workplace.

“They’re deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, for example. Companies also may use leaderboards, which let players view one another’s scores, to encourage friendly competition and motivate performance, experts say.

“This “gamification” of the workplace, or “enterprise gamification” in tech-industry parlance, is a fast-growing business. Companies have used digital games for a number of years to help market products to consumers and build brand loyalty. What’s emerging is using games to motivate their own employees.”

Read the full article